Research Into Target Audiences...

Questionnaire

1. Are you male or female?

• Male
• Female

2. How old are you?

• 16-20
• 21-30
• 31-40
• 41-50
• 51+

3. What genre of music do you enjoy the most?

• Pop
• Rock
• Indie
• R&B
• Dance
• Other

4. Do you prefer bands or artists?

• Bands
• Artist

5. What do you look for in a music video?

• Visuals
• Video relating to the music
• Lyrics relating to the visuals
• Narrative

6. Does the music video normally influence you to buy/download the song?

• Yes
• No
• Sometimes

7. Where do you normally watch music videos?

• Online
• T.V
• Phones
• Other

8. Why do you normally watch the music videos there?

• There more exciting
• I personally enjoy them most that way
• Its the easiest/cheapest way

9. What gender of artists appeal to you more?

• Male
• Female
• Both

10. Do you ever watch the making of music videos and find them interesting?

• Yes
• No
• Sometimes

Results

This graph shows that most people we asked enjoy indie music. We took this into consideration when thinking about what track we would use for our music video. For example our solo artist fits this genre well as the music she writes is quite indie based and her image also fits the indie scene.

This graph shows that the target audience are most interested in the visuals in a music video. Closely followed by the video relating to the music. We will take this into consideration when doing our music video. We will mainly focus on good visuals. It will mostly focus on what you see rather than what you hear. Personally when I first watch a music video I like to watch what happens in the video rather than listen to the song.

This graph shows that most people watch music videos online. Closely followed by T.V. Because most people watch music videos online, we can upload our music video to our website.